I'm on quite a kick of "all natural" food for our family and have been working diligently all year to eliminate artificial colors, flavors, and preservatives from our diet (we call them "bad chemicals"--because that's what they are!). I came upon Halloween with some trepidation, knowing how much my kids love trick or treating and collecting all that loot. But, I confidently went forward and offered them a trade: they give me all the candy they collect, and I give them some "good chemical" candy and a toy! It worked liked magic! They had no problem with that arrangement! They were so happy, still had some candy that is natural (and didn't even finish what I gave them), and loved getting a new toy. It was awesome!